Bulk Messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
Bulk Messaging has been used for mLearning (Mobile Learning) by academic institutions such as the University of Pretoria to provide general administrative and motivational support for rural students. Bulk Messaging is managed using bulk SMS software or bulk messaging and aggregation services such as Internet Payment eXchange (IPX) from Swedish company Ericsson.
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