Monday, August 3, 2009

Bulk Sms

Bulk Messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, enterprises, banks (for marketing and fraud control) and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.

Bulk Messaging has been used for mLearning (Mobile Learning) by academic institutions such as the University of Pretoria to provide general administrative and motivational support for rural students. Bulk Messaging is managed using bulk SMS software or bulk messaging and aggregation services such as Internet Payment eXchange (IPX) from Swedish company Ericsson.

For more information visit http://www.shreeweb.com

Tuesday, July 28, 2009

Smpp connectivity

SMPP Connectivity.

The Short Message Peer-to-Peer (SMPP) protocol is a telecommunications industry protocol for exchanging SMS messages between SMS peer entities such as short message service centers and/or External Short Messaging Entities. It is often used to allow third parties (e.g. value-added service providers like news organizations) to submit messages, often in bulk.

SMPP was originally designed by Aldiscon, a small Irish company that was later acquired by Logica (now split off and known as Acision). In 1999, Logica formally handed over SMPP to the SMPP Developers Forum, later renamed as The SMS Forum and now disbanded. The SMPP protocol specifications are still available through the website which also carries a notice stating that it will be taken down at the end of 2007. As part of the original handover terms, SMPP ownership has now returned to Acision due to the disbanding of the SMS forum.

The protocol is based on pairs of request/response PDUs (protocol data units, or packets) exchanged over OSI layer 4 (TCP session or X.25 SVC3) connections. PDUs are binary encoded for efficiency.

The most commonly used versions of SMPP are v3.3, the most widely supported standard, and v3.4, which adds transceiver support (single connections that can send and receive messages). Data exchange may be synchronous, where each peer must wait for a response for each PDU being sent, and asynchronous, where multiple requests can be issued in one go and acknowledged in a skew order by the other peer. The latest version of SMPP is v5.0.
Contents

* 1 Example
o 1.1 Hexdump
o 1.2 PDU Header
o 1.3 PDU Body
* 2 External links

Example

This is an example of the binary encoding of a 60-octet submit_sm PDU. The data is shown in Hex octet values as a single dump and followed by a header and body break-down of that PDU.

This is best compared with the definition of the submit_sm PDU from the SMPP specification in order to understand how the encoding matches the field by field definition.

The value break-downs are shown with decimal in parentheses and Hex values after that. Where you see one or several hex octets appended, this is because the given field size uses 1 or more octets encoding.

Again, reading the definition of the submit_sm PDU from the spec will make all this clearer.

Hexdump

00 00 00 3C 00 00 00 04 00 00 00 00 00 00 00 05 00 02 08 35 35 35 00 01 01
35 35 35 35 35 35 35 35 35 00 00 00 00 00 00 00 00 00 00 0F 48 65 6C 6C 6F
20 77 69 6B 69 70 65 64 69 61

PDU Header

'command_length', (60) ... 00 00 00 3C
'command_id', (4) ... 00 00 00 04
'command_status', (0) ... 00 00 00 00
'sequence_number', (5) ... 00 00 00 05

PDU Body

'service_type', () ... 00
'source_addr_ton', (2) ... 02
'source_addr_npi', (8) ... 08
'source_addr', (555) ... 35 35 35 00
'dest_addr_ton', (1) ... 01
'dest_addr_npi', (1) ... 01
'dest_addr', (555555555) ... 35 35 35 35 35 35 35 35 35 00
'esm_class', (0) ... 00
'protocol_id', (0) ... 00
'priority_flag', (0) ... 00
'schedule_delivery_time', () ... 00
'validity_period', () ... 00
'registered_delivery', (0) ... 00
'replace_if_present_flag', (0) ... 00
'data_coding', (0) ... 00
'sm_default_msg_id', (0) ... 00
'sm_length', (15) ... 0F
'short_message', (Hello wikipedia) ... 48 65 6C 6C 6F 20 13 77 69 6B 69 70 65 64 69 61'


For more details and smpp connectivity visit http://www.shreeweb.com

Thursday, July 23, 2009

Sms Polling

An sms polling is a survey of public opinion from a particular sample (products, services etc). SMS polling are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.

Polls are tracked at repeated intervals, For eg, weekly tracking poll will use the data from the past week, discarding older data.

A key benefit of tracking polls is that the trend of a tracking poll (the change over time) corrects for bias: regardless of whether a poll consistently over or underestimates opinion, the trend correctly reflects increases or decreases.

A caution is that estimating the trend is more difficult and error-prone than estimating the level – intuitively, if one estimates the change, the difference between two numbers X and Y, then one has to contend with the error in both X and Y – it is not enough to simply take the difference, as the change may be random noise. For more details, visit http://www.shreeweb.com